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So something that always stuck with Dave was well what if we can use that sound to enhance the whiskey and that is really where the collaboration of the band and Dave’s mindset, not only his connection to the whiskey world of creating a blend of 5 different whiskeys, he had such great relationships with all these world class distilleries in the US, blending those barrels together, also putting the sonic enhancement element into it where it was able to tie the band into it really was just a perfect match of both worlds.ĭo you want to explain a little bit more about how the sound is used? We love to look at whiskey and identify, like I want to geek out on the barrel process, I want to geek out on how these processes all come together and for him it was elements he brought forward, when he was a cadet at West Point he was friends with the organist in the cathedral and there was the third largest organ in the United States and there was a note on that organ that the organist would only play for a very limited time because it would vibrate the building so drastically that he was afraid to compromise the integrity of the building. What I always appreciated about Dave and I feel I have a similar mentality is that we are whiskey nerds first and foremost. I have known Dave for many years, I was formally the master distiller for straight hands whiskey and we were in the same circles. Talking of Dave Pickerell, can you explain what he was trying to achieve when he originally came up with this for the band?

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What they wanted was to make a world class whiskey and that’s why they sought out Dave Pickerell who was the legendary distillery for both Makers Mark and Whistle Pig and they wanted him, they said look we know how to make music, you know how to make whiskey, we want you to create one of the best whiskeys that you could possibly make and we want to collaborate with you on that. They didn’t want to just buy a cheap whiskey and slap Metallica all over it and just try and sell it just to the fans. The beauty of this whiskey is that they wanted to create a whiskey that stood well on its own. That opens up an interesting question: how much of their success of the brand is actually spurred on by their fans or is it going outside of that demographic as well? Metallica have been around for so long, obviously there are some members of the band that don’t drink whiskey, but there are a couple of members that do drink whiskey so for them it was really important to find another way to connect with their fans, audience, and to create a world-class whiskey that really matches the level of experience and really kind of legend that the band has brought to the world with their own music. I think most rock stars have had their dance with whiskey throughout their careers. Can we start off with the obvious question: why would rock stars want a whiskey brand? I wanted this song to be a little part of someone’s day, no matter what they’re going through they can put this on and feel a bit stronger today.Thank you for joining me Rob. Looking at yourself in the mirror and telling the sadness to f- off and come back another day. To me, this song is what happiness feels like.

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“I sat and looked at the ceiling, head full of so much s–t, reading what the internet was saying about me that day, and I just didn’t feel like feeling sad. “I wrote this song on a morning when I didn’t even want to get out of bed,” Yungblud said in a press statement of the song.

With a mass of fans taking over the location, holding posters and water pistols, the local authorities ended up shutting down the event due to overcrowding. The song comes a week after the rocker filmed the accompanying music video in London’s Southbank, where he invited fans to be part of the shoot. Yungblud is boosting the summer with serotonin with his high-energy new single, “Don’t Feel Like Feeling Sad Today,” released on Wednesday (June 29).